University project: EXCPT WTR

 

We are facing ever growing issues within our environment and being more sustainable is

going to be key in reducing our impact. The soft drink industry currently contributes to large

water wastage and EXCPT WTR is changing the game. EXCPT WTR are a drinks brand with a

sustainability story at the heart, combating the amount of water wasted in the production of

soft drinks. The brand makes effervescent tablets that carbonate water while making it tasty.

With clear and simple packaging, the brand heroes’ water and removes what is unnecessary.

Tailored to the target audience and being small enough to fit in a bag the product is versatile

and perfect for people on the go. It can be taken anywhere, encouraging people to use tap

water over buying a drink in a single use plastic bottle. EXCPT WTR is also trying to balance

the water inequality by giving back, so the brand isn’t only saving water and encouraging

the use of tap water but also giving it to people who need it the most.

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Link to full presentation.